Facebook announces new company logo "FACEBOOK"

Facebook today revealed a new company logo to distinguish it from the Facebook app. The current Facebook app will continue to keep its own branding.

Facebook as a company that owns Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal Calibra and others will start using the above new logo.

Facebook announces new company logo "FACEBOOK"

In a statement released on Monday, November 4, by Antonio Lucio, the company's chief marketing officer said that the new brand, which retains the name of the social network, would have a new logo to better indicate all the various products and services it now offers, including Instagram and WhatsApp.

"Today, we’re updating our company branding to be clearer about the products that come from Facebook, we’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding."

"The new logo features Facebook in capitalized letters with "custom typography." The company said the new brand would appear on Instagram, WhatsApp, and its other offerings".

Facebook announces new company logo "FACEBOOK"

"This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences".

Reasons for the break-up was because of the pressure the company was facing from politicians and consumer advocates for the government to break it up into various pieces.