The Halo Effect!

Ever heard this phrase before? Our chairman asked us one question I would never forget in a hurry, even if I tried.

If someone was to describe you within five seconds of meeting you, what one word would they use? Especially as a career or business person, what one word would they use?

I know I've paid close attention to what people thought of me, but for someone who has no idea of who I am or what I do. What one word would suffice? 

Especially if this person hasn't said anything to me, or heard my interaction with someone else.

Emphasis is "as a business or career person". 

So, we were way past what they would think of me as a human being. But one word is too short. Five seconds shorter.

Let's have a sentence and 2 minutes. But five seconds and a word was what he offered.

Confident. Smart. Intelligent. Firm. focused. I eventually gave him five words at once. And that did the magic. It appeared those were the words he wanted to hear.
I know I am often considered to be one of those at a glance, but why not kind or nice? I asked. Those are pretty good traits too.

You are a business person, not your mother, Theresa. No one would do business with you if they thought you were kind or nice. You create a solution and get money in return. Nobody gives money to someone simply because they think they are nice or kind.

In any case, they will find out who you are soon enough, but let it not be the first thing they perceive. They will interpret it to mean "weak". He said

Give me a moment. What happened to being a good person, and people understanding that it is just that?

Welcome to the real world, dear. Where one part can be used to judge the whole. 
It is called the Hallo effect.

The Hallo effect is the name given to the phenomenon whereby evaluators tend to be influenced by their previous judgments of performance or personality, according to Wikipedia.

This is the tendency for a positive impression of a person, company, brand, or product in one area to positively influence one’s feeling in other areas. 

When you see someone through the lens of the halo effect, you are seeing them cast in a similar light. That "halo" created by your perception of one characteristic covers them in the same way. 

The halo effect talks a lot about attractiveness and physical appearance. But it affects every aspect of life as well. Business and all human relationships.

If you appear smart, then people will think you are intelligent, focused, and know exactly what to do. In selling, one of the foremost principles of all is this: everything counts! 

Everything you do helps or hurts. It adds up or takes away. It moves you toward the successful conclusion of the sale, or it moves you away from it, "says Brian Tracy.

Prospects assume that if one part of your presentation or work is of high quality, the rest of your product or service is probably of high quality. 

One good impression often enables you to create a halo of quality and professionalism. And everything counts. 

And I mean every single thing

Your appearance is one aspect that should never be jinxed, no matter what. It says a whole lot about you.

People are assessed by their appearance, gait, poise, and composure. They form a notion of you even before you utter a word.

When they say, "she looks intelligent"! You wonder if they have been in contact with that person before. And in most cases, she is always intelligent.

Someone gets a job because of their looks, constant eye contact, confidence, and high self-esteem. Excuses are even made for them when they give a different answer to the question.

"That's another way to look at it," people will say.

Let your demeanor depict "smartness". And allow them to find out that you are not that smart after all.

Avoiding eye contact doesn't mean you are respectful. It means you do not believe in yourself enough.

Being firm and focused doesn't make you overly serious. It means you know your onions and would not take less.

Also, being polite, kind, or courteous isn't relegated to the ground, neither is it old-fashioned. 

But, if it is business, push your best foot forward.

Courtesy and politeness aren't synonymous with timidity.
If someone should describe you within five seconds of meeting you, what one word would they use?

Over to you.

~ ©️Lillian Imenka (Writing Duchess)


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